The short answer is that quality content drives customer conversations.
In a market where both business customers and consumers turn to the
web first for information, having insightful, searchable content will lead
them to your virtual door.
According to a recent survey by the Content Marketing Institute:
• 90% of B2B and 86% of B2C marketers use some
form of content marketing
• 79% use article posting
• 74% use social media postings
• 65% use blogs
The most common applications for content are:
·• 69% for brand awareness
·• 68% for customer acquisition
·• 67% for lead generation
·• 62% for customer retention and customer loyalty
However, every organization is content constrained. The biggest
roadblocks to effective content marketing are lack of resources --
lack of budget, lack of time, and lack of content variety -- to promote
conversation.That’s why we’re here.
Call us today to share your content development needs and
marketing strategy and let us show you how we can save your
marketing team time and money.